10 Best PR Agencies in Australia

The best PR agencies in Australia vary by audience, sector and communications needs. Compare their services and locations to find options suited to your brief.

1. Burson Australia

Best for: Organizations needing consumer communications alongside corporate affairs or reputation support.

Burson Australia offers public relations across consumer and brand communications, corporate and public affairs, reputation management, creative and content, and advisory. This breadth may suit a brief spanning public-facing communications and corporate reputation. Its Australian offices are in Sydney, Melbourne, Brisbane, Canberra and Perth, making it relevant for work involving several cities. Ask how the agency would coordinate the services and locations your brief requires.

2. Ogilvy PR Australia

Best for: Organizations combining consumer PR with specialist communications such as health, crisis or public affairs.

Ogilvy PR Australia lists consumer PR, corporate communications, public affairs, health communications, crisis management and influencer marketing. This mix may suit organizations whose needs extend beyond consumer communications to specialist or reputation-focused work. Its offices are in Sydney, Melbourne and Canberra, with a Perth affiliate. Ask which practice would lead your brief and how its proposed scope would address your audiences and communications needs.

3. ICON

Best for: Government or business organizations seeking PR connected to strategic, creative and digital work.

ICON combines public relations and strategic communications with creative, behaviour-change and digital services. This mix may suit briefs where PR is part of a wider communications effort. ICON lists offices in Melbourne, Sydney and Brisbane and identifies Canberra in its Australia-wide service description. Ask how its strategic, creative or digital capabilities could support your PR objectives, and confirm which team and location would handle the work.

4. The Red Republic

Best for: Organizations looking to connect public relations with crisis, social, content or influencer services.

The Red Republic offers public relations and crisis management alongside content strategy, social media management, influencer management and events. These capabilities may suit a brief requiring coordinated work across channels or crisis planning. The agency lists offices in Brisbane, Sydney and Melbourne. Discuss which services your brief needs and how they would be brought together. Confirm whether each capability is included in the proposed PR engagement.

5. Eleven

Best for: Organizations with an earned-media brief that also needs PR and social capabilities.

Eleven describes itself as an earned creative, PR and social agency, with services spanning public relations, earned media and social. This combination may suit organizations looking to connect media activity with social communications. Its offices are in Sydney and Melbourne. Ask how its PR and earned-media approach would apply to your audience, whether social work fits the scope, and which team would be available for your project.

6. GLOWBORED PR

Best for: Organizations combining media relations with influencer activity, events or digital campaigns.

GLOWBORED PR offers public relations and communications strategy, media relations, influencer marketing, event management and digital campaigns. This range may suit a brief linking PR with campaign activity or in-person events. It lists teams in Brisbane, Sydney and Melbourne, as well as international locations. Identify the capabilities you need and ask how they would fit into one scope, who would lead the work and how progress would be reported.

7. PR Group

Best for: Business, consumer or technology communications requiring public relations and related marketing services.

PR Group provides public relations and media relations, along with communications and marketing services. Its stated PR areas include business, consumer and technology communications, helping prospective clients assess sector fit. The agency says it has offices in Melbourne and Sydney. Ask about experience relevant to your sector and whether the proposed team’s capabilities match your audience, messages and communication goals.

8. AMPR Group

Best for: Organizations seeking PR that can connect with partnerships, events or content.

AMPR Group offers public relations and communications alongside partnerships, events and content services. These capabilities may suit a brief where communications need to work alongside partnerships or event planning. Its website identifies Sydney and Melbourne as markets for its PR agency services. Ask which supporting services are included, which would be scoped separately, and how they would connect to your PR objectives.

9. Publicis Worldwide Australia

Best for: Organizations considering PR as part of a broader communications engagement.

Publicis Worldwide Australia describes itself as a 360 communications agency and lists offices in Brisbane, Sydney, Melbourne and Canberra. Its stated service is communications, making it a possible fit for organizations seeking an integrated approach rather than a narrowly defined PR offering. Confirm that it can provide the public relations work you need, and ask which capabilities, team members and deliverables would be included in the proposed scope.

10. SMART

Best for: Organizations connecting PR with brand strategy, creative work or campaign production.

SMART lists public relations alongside brand strategy, creative, content and multi-channel campaign production. This combination may suit organizations linking PR with brand or campaign activity. SMART lists offices in Melbourne, Sydney and Brisbane. Ask how its PR services would support your communications objectives and relate to any brand, content or production work. Confirm the proposed team and deliverables before comparing its quote with other options.

How to choose a PR agency in Australia

• Match services to the brief. Identify whether you need media relations, public affairs, crisis management, influencer marketing or another specific capability.
• Decide how integrated the work should be. Consider whether you want PR alone or a combination of social, creative, content, events or digital services.
• Check location fit. Confirm that the agency’s listed offices or service markets meet your geographic needs, and ask how local activity would be supported.
• Discuss the proposed team. Ask who would lead the account, what relevant experience they bring and whether they are available for your timeline.
• Agree on scope and reporting. Request clear deliverables, responsibilities, communication arrangements and an explanation of how progress will be reported.
• Compare quotes on equivalent terms. Pricing is not listed here. Request a quote from each agency and compare the proposed scope, team, deliverables and additional services.

Frequently asked questions

What services can a PR agency provide?

Services listed by these agencies include public relations, media relations, corporate communications, public affairs, crisis management, influencer marketing, social media and content. Offerings differ, so verify the current scope and deliverables for your brief.

Which agencies have offices in multiple Australian cities?

All ten agencies list locations or service markets in more than one Australian city. Burson lists Sydney, Melbourne, Brisbane, Canberra and Perth. Check each agency’s current location details and team availability when making a shortlist.

How can I compare PR agency fees?

Pricing is not listed here. Request a quote from each agency, then compare the scope, deliverables, proposed team, availability and any additional services included.