10 Best Top Pr Agencies In Canada

This guide to top PR agencies in Canada compares firms by service fit and documented reach. Use it to shortlist a team for your communications priorities and target markets.

1. NATIONAL Public Relations

Best for: Organizations seeking several communications disciplines and coverage across Canadian regions.

NATIONAL Public Relations offers public relations, corporate communications, public affairs, government relations and digital communications. Its range may suit a brief that spans corporate messaging, public policy and digital work rather than a single PR activity. The firm lists offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. Confirm which office and team would serve your markets. Pricing is not public; request a quote.

2. MSL Canada

Best for: Earned media relations and reputation-focused communications across multiple Canadian markets.

MSL Canada describes itself as a full-service communications agency and lists earned media relations and reputation communications among its capabilities. This combination may suit organizations that need media-facing work alongside support for their reputation. MSL’s national team works from Montreal, Ottawa, Toronto, Calgary and Vancouver. Ask how its team would coordinate work across the locations relevant to your brief. Pricing is not public; request a quote.

3. Casacom

Best for: Organizations looking to pair public relations with communications strategy.

Casacom provides public relations and strategic communications for organizations seeking to connect with audiences. Its services may suit a brief that needs planning as well as media-facing communications. The agency identifies a nationwide presence, with offices in Montreal, Toronto, Vancouver and Quebec City. Ask which services are included in its proposed scope and how the team would support your target markets. Pricing is not public; request a quote.

4. Citizen Relations

Best for: Corporate or consumer PR briefs that may also involve social media or crisis communications.

Citizen Relations offers corporate and consumer public relations, social media, public affairs and crisis communications. Its range may suit organizations seeking PR support that can also address public affairs or issues response. The confirmed Canadian office is in Vancouver, making it a relevant option for organizations working in that market. If you are elsewhere in Canada, ask how the agency would serve your location and who would handle the work. Confirm the current scope and team availability before requesting a quote; pricing is not public.

5. Earnscliffe

Best for: Communications needs connected to public affairs, policy or opinion research.

Earnscliffe combines public relations and communications with public affairs, policy, digital and opinion research capabilities. This mix may be useful when a brief intersects with policy questions or requires research alongside communications support. Earnscliffe lists offices in Vancouver, Toronto, the National Capital region and Montreal, and says it supports organizations across Canada. Ask how its capabilities would apply to your brief and which team would lead the work. Pricing is not public; request a quote.

6. North Strategic

Best for: Brands seeking earned media support with crisis and reputation capabilities.

North Strategic offers earned media strategy, media relations, crisis and reputation management, and influencer marketing. This combination may suit organizations that want media outreach within a broader communications plan, including preparation for reputation-related issues. Its listed offices are in Toronto, Montreal and Calgary. Consider whether those markets match your operations and whether the proposed services cover your brief. Ask about team availability and what a proposal would include. Pricing is not public; request a quote.

7. Vive Social + PR

Best for: Organizations wanting PR activity connected with social media marketing and media outreach.

Vive Social + PR combines public relations with social media marketing, media outreach and brand storytelling. That blend may suit teams looking to coordinate PR work with social content. Vive lists offices in Toronto, Vancouver and Calgary, offering a documented presence in those cities. Ask how the agency would connect these services to your communications goals and what its scope includes. Pricing is not public; request a quote.

8. Mash Strategy

Best for: Organizations seeking public relations alongside crisis communications and reputation management.

Mash Strategy provides public relations, crisis communications, media strategy and reputation management for leaders and organizations. These capabilities may suit a brief where planned communications and issues preparedness both matter. Mash says it serves organizations nationwide and identifies locations in Victoria, Vancouver, Calgary, Edmonton, Toronto and Ottawa. Confirm how the team would support your location, along with its current scope and availability. Pricing is not public; request a quote.

9. ZAK Communications

Best for: Consumer and lifestyle brands seeking PR, media relations or influencer support.

ZAK Communications offers PR strategy, media relations, events, influencer relations and social media services. It specializes in lifestyle and consumer brand communications, which may be relevant when a brand’s audience and category align with that focus. The agency describes itself as Canadian and operates in Montreal and Toronto. Consider whether those markets suit your priorities and whether its specialism fits your organization. Ask which services and team members would be included in a proposal. Pricing is not public; request a quote.

10. PAA Advisory

Best for: Strategic communications briefs involving public affairs or government relations.

PAA Advisory offers strategic communications, media relations, public affairs and government relations. This mix may suit organizations whose communications needs involve government stakeholders or public policy as well as media work. PAA identifies principal offices in Ottawa and Montreal and states that its reach extends into every province and territory. Ask how the team would support your markets, and confirm the proposed scope and availability. Pricing is not public; request a quote.

How to choose a PR agency

• Start with your main need: earned media, strategic communications, crisis support, public affairs, social media or a combination.
• Check whether the agency’s listed offices or stated national reach align with the markets you need to serve.
• Ask who would work on your account, how much team capacity is available and how the agency would approach your brief.
• Confirm the current scope of services and request a quote based on a clear, shared scope of work.
• Compare proposals by included services, deliverables and working arrangements. Similar service labels do not always mean the same offer.

Frequently asked questions

What services can a PR agency provide?

The agencies listed here offer services such as public relations, media relations, strategic and corporate communications, public affairs, crisis communications, reputation management and social media. The specific mix varies by firm.

Should I choose an agency with an office in my city?

A local office may be useful if you want a nearby team. Some agencies state that they serve organizations nationwide. Ask how the agency would support your location and confirm team availability.

How can I find out what an agency charges?

Pricing is not public for the agencies listed here. Contact firms that fit your needs, confirm the current scope of services and request a quote based on your brief.